5 Business and Marketing Strategies for Targeting Brazil

Targeting your business at a new country can be tricky. Adapting business strategy to a new market and country is riddled with potentially expensive pitfalls. There are numerous ways to protect yourself from these problems allowing you to engage with a new lucrative market place without the associated risks.

1. Familiarise yourself with local law

Law and regulations can change drastically from one country to another, to the point where one product or service may even be illegal. In Brazil the main legislative areas to look out for are the current strong employment laws. The employee has most of the rights and employers should be very careful before taking new people on. There is also a higher level of corruption in Brazil, although this has improved significantly over the past few years, it is still true that some things run more smoothly when there is extra money involved.

2. Find a local representative

This is important, not only to translate, but to guide you on where to tread. Getting a feel for people comes with years of knowing and understanding a culture and economy, it will take time before you can judge people’s intentions. A local representative will also be essential for those times that you are not available to be in the country, as having a local representative for your partners to visit will prove to be invaluable.

3. Do not underestimate the respect a westerner has in Brazil

You are not always on the back foot. There is a culture in Brazil (unlike other parts of South America) to assume that anyone frown the west, be it America or Europe, will provide substantial sums of money and success. You can use this to your advantage to gain a reputation before you have even earned one. Furthermore your staff will be happier to work for western companies as they are associated with great stability and a better reputation.

4. English is not the only language

Unfortunately English is not the international language of South America; however, many Brazilians do speak it as a second language. In fact, it is a little known fact the English is a much more popular second language than Spanish; this is despite the fact that the other half of the continent speaks it. So you will not have too much trouble finding at least one or two people to speak English with.

5. Tailored marketing messages and localization

All your marketing messages, product strategies and websites should not only be translated into Brazilian Portuguese, they should also be localized. This means that any branding or strap lines are completely rethought to target the new Brazilian audience. Translating directly may have no impact on your new target audience unless good localization service is used as well

Internet Home Business Ideas – No Cost to Low Cost Online Business and Marketing? Myth Or Fact

There are many self-proclaimed “gurus” out there that claim you do not need much money to start off your internet career. This often leads new marketers into believing they can make a fortune online with only a twenty dollar investment into an internet home business idea.

Of course, there are the “rags to riches” stories to catch your eye, but I have found that the average successful online marketer started with a few thousand dollars to “play” with. Comparatively speaking, this is a very low amount to invest in your business, whether it’s located online or in a more tangible brick and mortar building.

The average cost to start a brick and mortar business like a small espresso and coffee shop will cost in the upwards of $15,000 for the equipment alone. If you find the right online business you will spend anywhere from $800 to $2000.

Yes, you can make some money working 8 – 12 hours a day with a coffee shop but imagine making huge amounts of money 24 hours a day on autopilot.

You have probably heard the old cliché it takes money to make money. Well I have found in my experience that this statement can be both true and false in internet home business opportunitiies. Now you may be asking, “How can this statement be both true and false?”

Let me show you:

The only ways to invest in your business with Money and Time.

Here are a few ways to invest:

Your Money – Here dollars and cents is how you will build your business.

o Pay Per Click – Buying keywords that people searching the internet type in when they are looking for a solution to something. You can expect to pay anywhere from a few cents to $2 – $3+ a keyword. Depending on how you set up your campaign you can spend anywhere from $200.00 – $1000+/month.

o Banner Ads – Placing banner ads on web sites that already achieve high rankings in keyword categories that want to target. If a website owner has a good amount of traffic they may charge you anywhere from $150 to $500/mo to place an ad on their site.

o Print Ads – Purchase display ads in magazines and newspapers that target readers in your market. Good sales copy is a must. It is hard to say exactly how much this will cost due to a number of variables. Variables such as the size of ads, circulation, color and location to name a few…

o Classified Ads Under Your Chosen Business Category- Very effective for targeting people who are actively looking for solutions. You can buy classified advertising in bulk through services like nationwide newspapers – or you can buy individual papers on a city by city basis. I recommend purchasing in weekly classifieds rather than daily, you will get longer ad placement for your dollars. Most classifieds charge by number of lines in your ad. A decent range is $2.00 – $5.00/ line.

o Buy Leads – Buy names, phone numbers, and email addresses of people who want to find know about your product or service. There are all sorts of leads to choose from varying from ‘real time’ to aged leads. Results depend on the quality of the lead and your ability to sound like a real person. Depending on the service you can pay anywhere from $100 for 1000 to $30 for 100 leads.

o Direct Mail – Works well but can be expensive. You can obtain leads and use direct mail as a follow up. Your production and sales copy is critical. With companies like Adswift you can print and mail postcards for as little as .49/card. To get response from a customer it may take at least 5 – 7 contacts by direct mail.

o Billboards – If you have the money and want a person’ undivided attention as they drive to their jobs every morning (and then return every afternoon) you might consider a billboard. Typically, some markets can get you a large billboard on a major artery for $1,000 for 30 days. Rates depend on market size and traffic.

o Radio Advertising – Buy radio spots and have them professionally voiced. It is cheaper to buy times late at night, but buying a ‘day’ package that gives you a bit of every listening period can be good too.

o Cable TV advertising On Listings Channel – Like the radio spots, but this time with TV. You can expect to pay a little more for the commercial you produce, but the cost per spot is typically quite reasonable if you advertise in something like the TV listings that scroll up and down the page.

Your Time – Trading your dollar to invest for time

o Press Releases – You can do unlimited press releases online. Prior to the release of your product or service you can submit a release to several sites getting the buzz out. 2-3 hours

o Blogs – Blogs are frequently updated ‘web journals’ that are maintained by people who specialize in something. Blogs talk about and openly discuss specialized themes like making money online – or stay at home moms online. 1-2 hours

o Article Marketing – In its simplest form, this is advertising where you can write short, unique, relevant articles related to whatever you want to talk about: making money online, how to make money online, the 7 dangers of marketing online, etc. 30mins – 1 hour.

o Forums – On line forums are basically online discussion groups or chat rooms or bulletin boards that have a following with various people. Forums can be a great way to brand yourself as an expert in a subject, or build credibility with people who frequent a particular forum.. The key to success is making a great contribution and building online relationships with the other people who are part of the forum that you join. Takes some time – but can be well worth it 1 – 2 hours

o Video Marketing – Marketing yourself online with video. Have you heard of YouTube? Enough said. 2 – 3 hours

o Free Online Classifieds – There are a ton of free online classified areas on the internet. Typically, you get what you pay for. You have to post in a lot of them to get any kind of result. 2-3 hours

o Craig’s List – Craig’s list is a network of online urban communities featuring free online classified advertisement in a endless number of areas including jobs offers and biz ops. There are classifieds from several hundred cities on Craig’s List worldwide. It has been said that they get about 9 billion page views each month – and about 25 million Americans use it each month. You can target by area or by city. 2 – 3 hours.

o Squidoo – Squidoo is kind of like a wiki, only when you create a page (called a lens) you are the only one who can edit it.Then you split the profits from the money made by that page . You can use it to create almost any kind of page. 1 – 2 hours

Starting Your Own Lawn and Gardening Business And Marketing Your Lawn Care and Gardening Services

The biggest mistake contractors make when marketing their business is they try to “re-invent the wheel”!

Contractors need to appreciate that as they are in business their first responsibility is to promote and sell their services. However, their initial training in the industry may have only taught them the skills to care for lawn and gardens. Marketing, sadly, is not a skill that is easily learned, taught or acquired by people in the Lawn and Gardening Industry.

Having said all that: Marketing techniques and tactics used in the Industry are pretty similar and nothing out of the ordinary. The less experienced operators in the Industry can rely on the following list of marketing tools to help them acquire new customers quickly and inexpensively:

  1. Word of mouth referrals by friends, family and work place colleagues – new start up contractors should email every one on their list of contacts, send letters to others and so on
  2. Get a very basic Business Card designed and printed – 1,000 to start handing out every where you meet people
  3. Letterheads, flyers can be produced inexpensively using your own computer and printer
  4. Website – only if you can do for little cost – it is not a priority to start immediately
  5. Motor Vehicle signage – once again just go with very basic design for a pair of magnetic signs
  6. Flyers – need to be designed with classic hook, content and call to action – once again these can be produced by yourself – A5 size, and 500 at a time will give you a quick start to marketing your services